Among the provincial male pageants I have known, I think the most well known of them all is Hari ng Negros. Started around 2003, each town or city in Negros Island (Negros Oriental and Negros Occidental Provinces) sends a male candidate as their representative. It was a daring idea at that time but it was a success. They also created an ingenious marketing strategy by using Friendster to draw in fans even outside Negros. People could vote by posting comments. Now it has become an annual event in which the Island of Negros could celebrate. And mind you, the production numbers are top notch, with colorful costumes and props that rivals female pageants.